Advertising and Consumer Culture in Ireland, 1922-1962

This book explores advertising and consumer culture as key aspects of everyday life and national culture in twentieth-century Ireland. It makes a particular argument that the presence of anti-materialist rhetoric in some parts of Irish public life after Independence has obscured the existence of a lively consumer culture throughout the period, as evident in the many advertisements which supported Irish newspapers and magazines, the jingles broadcast on Irish radio, and the neon advertising signs