Advances in Tourism, Technology and Systems

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2023), held at Anáhuac University, Bacalar, Mexico, from 2 to 4 November 2023. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information techn