A New Semiotics

A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work. The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of conte