A New and Ancient Evangelism

Christianity Today 2025 Award of Merit (Apologetics / Evangelism) 2025 Annual Word Awards Finalist (Academic) "An engaging narrative packed with the kind of wisdom that, if heeded, could truly turn the world upside down."-- Christianity Today Evangelism has a bad reputation. It's been loaded with sales tactics, market analysis, and high-pressure psychology, an approach that often flattens other cultures and dishonors those we want to reach. Evangelizers are encouraged to believe that everything